Companies - Use School Guide Data On Your Website




Love what we do? You can use our data too


Since 2015, School Guide has been the first choice for UK parents looking for clear and concise school information. At busy times, 25,000 parents rely on our data each day.

We aggregate official data on schools and package it up in our robust API. We’ve done all the homework on 34,000 UK schools – so you don't have to.

You can have the benefit of our research, understanding and experience of key school statistics by adding our comprehensive and rigorously maintained dataset to your website.

School Guide offers two ways to add our school information and easy-to-read catchment heatmaps to your website:

School Guide API

We provide all the building blocks for your team to develop a fully integrated school information service on your website. Ideal for larger clients who have the resources to create the perfect, and perfectly reliable, custom solution for their users.


School Guide Widget

Our plug-in solution offers cherry-picked stats from our comprehensive dataset combined with our award-winning modern infographic style. Perfect for smaller clients who want a quick out-of-the-box solution with low set up costs.

School page example

API Clients

School Guide has a proven track record of providing data for the largest websites in the UK:

Rm logo
Mumsnet logo
Staffs logo

Want to discuss which solution is right for you?


Email: [email protected]


Or you can reach our API Team seven days a week on 0117 318 1530




5 Reasons To Use School Guide

  1. We offer data that other sites (and the government) don’t publish
  2. We use Plain English to explain data. All our trusted helper text is part of our package
  3. We offer unique metrics such as our School Guide Star Rating and Happiness Rating
  4. We can also license our award-winning infographics
  5. Our heatmaps are quick and easy to read. No deciphering lines and confusing measurements


School Data API — More information

We offer fast, reliable API access to our unique set of school data. There are two primary categories of data, each served by its own API:

School Data API
School Catchment API

Both APIs are served over HTTPS-only. The School API requires a key to be passed for each request, and the Catchment API utilises HTTP Basic Auth, requiring a username and password for each request. All responses are JSON.

Full school data menu and example responses available on request.

We collect official performance data for all UK schools. Our coverage includes primary, middle and secondary schools, where available, in all regions i.e. England, Wales, Scotland and Northern Ireland, in both the state and independent sector schools. All the fields we display have been user tested to help us cut through the large volume of official data and ensure we only offer parents the most relevant and useful data points. Labels and hovers are clearly expressed to assist parents quickly and easily understand the meaning of each one.

Our comprehensive data set is rigorously maintained in line with official publication schedules, updating as often as daily in the case of Ofsted reports.

A list of all schools is accessible through an index endpoint, and using the unique identifiers from the index, you can query a full set of data for an individual school.

School Catchment API — More information

Our catchment API provides over 20,000 unique pupil heat maps. We do not currently collect catchment information for independent schools. These schools may be selective and admit pupils from a wide variety of postcodes. Coverage provided by our pupil heat maps is extensive across all regions except Northern Ireland.

These unique maps are plotted using official pupil data taken from the last School Census collected by the Department for Education. They visually represent where all pupils lived at the time of the last School Census (released annually in July), categorised to represent density of pupils by using ‘many’, ‘some’ and ‘few’. School Guide offers the functionality to enter a postcode and drop a user’s home location on the map.

For each pupil heat map, School Guide provides a list of coordinates and heat values that can be fed into a Google Heatmap.

Example visualisation of a pupil heat map on School Guide:

Heatmap example


School Guide Widget — More information

Our plug-in School Guide Widget offers cherry-picked school data combined with our award- winning modern graphic visual style.

The widget is a schools map that you can embed into any page on your website by adding just one line of Javascript and one line of HTML (<div>). It takes just a few minutes to set up and is a great option for estate agents, local newspapers and relocation specialists who want to offer a robust school information solution with minimum set-up costs.

Our embedded map contains all the latest data updated and maintained on our side and won’t slow down your page load. The widget allows users to click on schools and see the following for each one, where available:

School location
Headline performance data*
Ofsted reports
School Guide Star Rating
Catchment heatmap (where available)

*Based on user-testing with School Guide parents, we’ve cherry-picked the most important performance indicators so our plugin users get a snapshot of School Guide`s full dataset.

Live demo available on request.

Sample screenshots showing how our widget would look on your website:


Welcome to the School Guide Widget

Landing pagewidget


Select schools and load map Key

Select schools


Hover a school pin to display its School Guide heatmap

Widget heat


Contact Us


Email [email protected] to discuss which is the right school data solution for your business and how we can get you started on your school data journey.

Or you can reach our Data Team seven days a week on 0117 318 1530