Helping families choose the right school with total confidence
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I'm Victoria Bond, founder of School Guide, trusted by 20 million parents and featured on Rightmove and Mumsnet. For over a decade I've helped families navigate the complex school decision-making process and gain a place at their first choice school.
Book your free 15-minute intro call
Most parents come to me feeling stuck and overwhelmed — not because they haven't done their research, but because having information isn't the same as knowing what to do with it. In a world where everyone has access to the same AI tools and forum threads, what parents need is an expert who can cut through the noise and give them a clear, trusted plan for their family.
£299 Book now
Parents navigating UK state or independent school admissions, relocating to a new area or children with different academic needs.
No preparation is required. Victoria uses the initial 15-minute discovery call to gather the necessary data to make your full session as productive as possible.
Yes. Victoria provides 100% unbiased advice based on data and personal experience, with no affiliation to specific schools.
Most parents Victoria works with have plenty of data but no way to filter it. Researching is easy, but deciding is hard. Victoria helps you cut through the 'marketing speak' of school brochures and provide the unfiltered truth based on her insider experience.
The School Guide website provides the what (the data); the consultancy provides the why and the how. On our call, we move beyond the numbers to discuss school culture, leadership, and 'fit' – creating a strategy tailored specifically to your family's lifestyle and your child.
"She expertly navigated our city move for three children across Years 5 to 12, identifying excellent school options that weren't on our radar. Personal, professional, and highly effective — I couldn't recommend her more."
"I felt very stuck on deciding which school was best for my daughter, and it became an all-consuming process. Victoria helped me take a step back and see things very clearly. I found her help invaluable."
When you book, you get Victoria — the same expert on every call, every report, every email, from start to finish.
Victoria has worked with the Department for Education since 2015 and is an accredited researcher with the Office for National Statistics. But she also knows what it's like to sit at the kitchen table feeling the weight of these school decisions for her family.
As a former governor of a Sunday Times 'Primary School of the Year,' Victoria knows what the data shows and what the brochures don't tell you. She knows how to look past the marketing and find the substance.
Victoria has navigated both state and independent pathways with her own children, including supporting neurodiverse needs. Her advice is always 100% impartial — she has no affiliation to any school.
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